Aldi divides customers as it brings back mince pies for ‘Junemas’ celebration

After strict coronavirus restrictions put a stop to much of the UK’s Christmas plans, people joked that they would push festivities back until after the Easter holiday when lockdown measures ease.

However, Aldi has taken the idea seriously, as it revealed its plans to celebrate the holiday on June 25, now known as ‘Junemas’.

But the idea has been met with mixed opinions as many shoppers joked the German retailer is trying to “shift out-of-date stock”.

In a statement on Facebook, Aldi wrote: “Let’s be honest, last Christmas didn’t have our hearts, and sleigh bells weren’t ringing like they usually do.

Mince pies are returning to store

“So we think it’s time for round two. A proper Christmas where you can hug your nan, get the whole family together and go to town with all the trimmings.

“Just one thing. It’s in June. INTRODUCING JUNEMAS.

“Mark your calendars for June 25th, look out for some surprises in-store and be NICE. #AldiJunemas.”

The first fan favourite to return to the store is its mince pies which you can pick up from June 21.

In the comments, one person said: “I was in hospital over Christmas with covid so Christmas wasn’t an option in our house. This is a great idea.”

Another comment read: “Too late!! We’re having Christmas Day at the end of May! These would’ve been perfect!”

Whilst a third person said: “I hope that there will be a Christmas Cuthbert too.”

“Does that mean I can put my tree up?” asked another excited shopper.

But a few customers joked that the supermarket had come up with the initiative to shift old stock.

“Who had loads of leftover Christmas stock that were due to go out of date,” joked one shopper.

And someone else put: “More like you couldn’t sell them in December so we’ll try to get rid of them again.”

A spokesperson Aldi confirmed to Manchester Evening News that this not the case at all – and its mince pies are not stock that is going out of date.

They said: “Aldi saw conversation starting around Junemas and wanted to bring back our favourite festive treat to add to the celebrations.”

What do you think of the idea? Let us know in the comments.

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