With costs on the rise, discount-minded internet users are eager for savings, and Amazon Prime Day is one way to score deals outside the holiday season.
In 2020, the COVID-19 pandemic forced Amazon to push its annual shopping holiday from July to October. But last year, it returned as a summer-focused sales extravaganza, where it will remain in 2022 for those who have shelled out $139 for Prime.
When Is Prime Day 2022?
During its first-quarter earnings results this week, Amazon confirmed(Opens in a new window) that Prime Day is scheduled for July 2022 in more than 20 countries, and it has now announced that the sales event is scheduled for Tuesday and Wednesday, July 12-13, 2022.
How Long Do Prime Day Deals Last?
For the planners and prognosticators, here’s Amazon’s history of Prime Day:
2015: Wednesday July 15 from 12 a.m. PT to 11:59 p.m. PT
2016: Tuesday July 12 from 12 a.m. PT to 11:59 PT
2017: Monday July 10 at 6 p.m. PT through Wednesday, July 11 at 11:59 a.m. PT
2018: Monday July 16 at 12 p.m. PT through Tuesday July 17 at 11:59 p.m. PT
2019: Monday July 15 at 12 a.m. PT through Tuesday July 16 at 11:59 p.m. PT
2020: Tuesday, Oct. 13 at 12 a.m. PT through Wednesday, Oct. 14 at 11:59 p.m. PT
2021: Monday Jun. 21 at 12 a.m. PT through Tuesday, Jun. 22 at 11:59 p.m. PT
What Is Prime Day?
Prime Day is a now-annual savings bonanza available to members of Amazon’s Prime service. It started in 2015 as a celebration of Amazon’s 20th anniversary, billed as a “one-day only event filled with more deals than Black Friday, exclusively for Prime members around the globe.” That first Prime Day wasn’t exactly a huge success. The company’s stock of sale items quickly sold out and wait lists filled up immediately, leaving people with few options.
The following year, Amazon seemed to get its act together a little more, and fellow retailers like Walmart stepped in with rival sales; that retailer has already started its Prime Day counterprogramming with a Walmart+ Weekend that runs through June 5 for members of its subscription plan. Prime “Day,” meanwhile, has since expanded into a two-day event, with early deals in the days leading up to the main event.
How Does Amazon Prime Day Work?
This being Prime Day, you’ll need to be a Prime member to get the best bargains. If you’re not, it’s free to join for 30 days(Opens in a new window), after which it’s $139 per year (or $14.99 per month). Once you’re signed up for Prime and signed into your account, the Amazon website and apps will display Prime Day prices, and you can add to your cart and check out like you normally would. (You can always sign up for a monthly account and cancel later, if that’s your thing.)
Spend $10, Get $10?
In a bid to make it look less like an internet behemoth that controls us all, Amazon has in recent years touted sales from its third-party sellers. Last year, it promised more than 1 million Prime Day deals from small and medium-sized businesses(Opens in a new window). It also offered a pre-Prime Day $10 credit to use on Prime Day to members who spent $10 on select small business products and brands. Look for that deal, or something similar, to repeat in 2022.
How Do I Shop on Prime Day?
We’ll keep tabs on all the Prime Day deals as they’re announced, and update this story as they go live, but when the time comes, here’s how you can snag those discounts:
Amazon Smile: When you shop via smile.amazon.com(Opens in a new window) (versus www.amazon.com(Opens in a new window)), Amazon donates 0.5% of the purchase price of eligible products to a charitable organization of your choice. The interface is the same, so it’s an easy way to give back as you load up your shopping cart.
Amazon app: If you’ll be out and about on Prime Day, download Amazon’s mobile apps(Opens in a new window), log in, and you’ll be ready to shop wherever you are.
Ask Alexa: Why move at all? The main idea behind Amazon’s Echo devices is to sell you stuff(Opens in a new window), so Alexa is more than willing to help you add things to your cart.
Amazon Stores: Amazon owns Whole Foods and has several brick-and-mortar locations. So expect in-store deals at Whole Foods Market, Amazon 4-star, Amazon Books, Amazon Pop Up, Amazon Go, and Amazon Fresh locations.
Amazon Live: Last year, Amazon Live(Opens in a new window) highlighted deals curated from small businesses across Amazon.
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