Anthony Ha

Online ads and games would benefit from more rewards, according to UCLA survey

Online ads and games would benefit from more rewards, according to UCLA survey

A new study from Versus Systems and the MEMES (Management of Enterprise in Media, Entertainment & Sports) Center at UCLA’s Anderson School of Management examines how gaming and advertising are evolving, and how one influences the other. As Versus Systems CEO Matthew Pierce put it, the goal was to study, “What is the impact on […]

 Anthony Ha

Keepsafe launches My Number Lookup, so you can see the public data tied to your mobile number

Keepsafe launches My Number Lookup, so you can see the public data tied to your mobile number

Ever wonder how much of your personal information is accessible to marketers? Well, there’s a new service called My Number Lookup that makes it easy (and free) for you to check the data that’s publicly available and tied to your mobile phone number. The service was created by Keepsafe, maker of privacy-centric products. While there […]

 Anthony Ha

Sovrn acquires VigLink to expand its publisher monetization platform

Sovrn acquires VigLink to expand its publisher monetization platform

Sovrn recently raised a $25 million in new funding with the goal of expanding beyond the adtech business through acquisitions. Now it’s announcing the first of those deals: It’s acquiring affiliate marketing company VigLink. Sovrn first launched in 2014 — made up, as CEO Walter Knapp put it, from “bits and pieces of different companies.” […]

 Anthony Ha

Accenture will acquire digital ad company Adaptly

Accenture will acquire digital ad company Adaptly

Accenture announced today that it’s reached an agreement to acquire Adaptly. The digital advertising company launched in 2010 with self-serve tools for running ads across different social networks. In a blog post about the acquisition, co-founder and CEO Nikhil Sethi wrote that the company’s mission hasn’t changed, but it has expanded to support Google and […]

 Anthony Ha

Procter & Gamble acquires Walker & Company, Tristan Walker will remain as CEO

Procter & Gamble acquires Walker & Company, Tristan Walker will remain as CEO

Walker & Company Brands, a startup making health and beauty products for people of color, has been acquired by consumer giant Procter & Gamble. The company was founded five years ago by Tristan Walker, who previously led business development for Foursquare, and who aimed to create products that would better serve the needs of people […]

 Anthony Ha

Wix launches a new suite of products for support, sales and marketing

Wix launches a new suite of products for support, sales and marketing

Wix is taking a big step beyond website building today with the launch of a suite of products called Ascend. PR Manager Matt Rosenberg explained that just as Wix was founded with the aim of “demystifying and democratizing how you get online,” Ascend has a similar mission: “You don’t have to be a developer and […]

 Anthony Ha

Rideshare advertising startup Firefly launches with $21.5M in funding

Rideshare advertising startup Firefly launches with $21.5M in funding

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It’s also announced that it has raised $21.5 million in seed funding. The idea of sticking advertising on a cab isn’t new, but Firefly offers drivers what it calls a “digital smart screen,” allowing advertisers to run targeted, […]

 Anthony Ha

Revcontent names Omar Nicola as its new CEO

Revcontent names Omar Nicola as its new CEO

Content recommendation company Revcontent has a new chief executive: Omar Nicola, formerly the co-founder of mobile advertising company Kixer. Revcontent’s founder and outgoing CEO John Lemp will remain involved as chairman of the board of directors. “Omar is the perfect choice to take over as CEO of Revcontent, because of his wealth of experience and […]

 Anthony Ha

Acast raises $35M to help podcasters make money

Acast raises $35M to help podcasters make money

Podcasting has grown tremendously in recent years, and a Stockholm-based company called Acast is looking to help all those podcasters make money. Acast is announcing today that it has raised $35 million in Series C funding, bringing its total funding to more than $67 million. Investors in the round include AP1 (which manages some of […]

 Anthony Ha

New York’s Taxi and Limousine Commission approves minimum wage rules for app-based drivers

New York’s Taxi and Limousine Commission approves minimum wage rules for app-based drivers

The New York City Taxi and Limousine Commission has approved new rules designed to provide a minimum hourly wage of $17.22 (after expenses) for drivers who work with app-based services like Uber, Lyft, Via and Juno. Fast Company reports that the rules try to deliver that wage by requiring drivers be paid according to a […]

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