The search engine for the Brave browser can now filter your search results based on your political leanings.
On Wednesday, the company Brave Software introduced(Opens in a new window) a beta feature called “Goggles,” which offers customized search filters to re-rank your search results.
“This means that, instead of a single ranking, Brave Search(Opens in a new window) can offer an almost limitless number of ranking options, enabling search use-cases that could be too specific for a general purpose search engine,” the company wrote in a blog post.
The feature appears as a tab on the search results.
Brave Software is hoping users will create and share their own custom filters for the feature. But at launch, Goggles already comes with two preset filters, which have been designed to re-rank the search results to favor left-leaning sources or right-leaning sources.
The so-called “left-leaning” and “right-leaning” filters were developed by the team at AllSides(Opens in a new window), a site that delivers news from a range of media sources. The left-leaning filter was programmed to elevate sources such as CNN, HuffPost, and The New York Times while the right-leaning filter will boost results from Fox News, Breitbart, and The Washington Examiner. The same filters will also source posts from related forums on Reddit.
The different results you can see depending on the filter.
The coding of both filters is also public and hosted from GitHub.
In addition, the Goggles feature comes with other presets that can focus on featuring content from “tech blogs” or filter out the results to remove Pinterest pages and copycat content. But Brave merely debuted these presets as demos, which it plans on phasing out over time.
As for the left-leaning and right-leaning filters from AllSides, Brave Software said it’s “not affiliated with any of the Goggles’ independent creators.”
Brave Software created Goggles to give users the opportunity to “counter any intrinsic biases in the algorithm” for its search engine. “Goggles can work much the same way for any topic, any media, any website. With Goggles, users can search without Big Tech’s bias —they can search without limits,” the company’s blog post added.
The Goggles feature can be accessed over a tab in the search results page. You can then click one of the filters to see the re-ranked results. Users can also create(Opens in a new window) their own Goggles, but they’ll need to know some programming skills(Opens in a new window).
The company debuted the Goggles feature as it’s experiencing soaring growth for the Brave search engine, which launched as a beta one year ago as a privacy-preserving alternative to Google. Since then, Brave Search has seen a steady increase in search queries on a monthly basis.
“While we’ll never stop improving, in many regions Brave Search already has a level of quality that competes with other established search engines such as Google and Bing,” the company added. “Thanks to this quality, growth, new features, and continued rise in global independence scores, we’re pleased to announce that we’re removing the ‘beta’ label from Brave Search.”
Last October, Brave Search also became the default search engine for the Brave browser itself. Along with the browser, the search engine can be accessed at search.brave.com(Opens in a new window).
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