NFL schedule releases have become something of an art form in recent years, but teams generally aren’t openly hostile to their upcoming opponents.
Enter the Chargers’ social media team.
Los Angeles went with a good, old-fashioned anime intro for its schedule reveal. But while anime intros are generally an odyssey of positivity through some faraway land, the Chargers chose violence.
Should we REALLY make our schedule release video an anime?
yes yes yesyes
yesyes yes yes yes
yes yes yes yes yes
yes yesyes yes yes
yes yesye yes yes
yes yes yesyes pic.twitter.com/A0TvmYJUOQ
— Los Angeles Chargers (@chargers) May 13, 2022
Things start on a somewhat positive note, with the Raiders being depicted as your typical marauding pirates — ship at all — and the Chiefs getting the Pacific Rim-esque mech treatment they’ve earned.
MORE: Chargers 2022 schedule
Then it gets weird.
In Weeks 3, 4, and 5 the Chargers play the Jaguars, Texans and Browns, respectively. The reveal starts with a remarkably sad-looking jaguar dressed suspiciously like a certain former 13-loss coach sitting alone in a pub (that game is in London). That’s followed up by a Texan wiping out in vintage anime form. Then, the piece de resistance: a cut to a field of rainbows and butterflies with a title card that says “REDACTED ON ADVICE OF OUR LAWYERS” to denote the Browns, who traded for Deshaun Watson this offseason.
The video goes on in much the same fashion, but that trio of blows is so devastating it’s hard to top.
Good for the Los Angeles social team being terminally online. Schedule release day was a little bit better for it.