ChatGPT In a Car? General Motors Signals It Could Happen

It might not be long before ChatGPT expands from PCs and smartphones to cars. General Motors is reportedly developing a virtual assistant that’ll tap the technology from ChatGPT’s developer OpenAI. 

As Semafor reports(Opens in a new window), GM is building the virtual assistant with Microsoft’s Azure cloud service, which has become a way for enterprise customers to integrate OpenAI’s large language models into their products. 

In an interview, GM’s Vice President for Software Scott Miller also told(Opens in a new window) Reuters, “ChatGPT is going to be in everything.” 

In the case of GM, the ChatGPT-like assistant could be used in a car to help an owner pull up information from the vehicle manual, provide instructions on changing a car’s flat tire, or even schedule an appointment at a repair shop, Semafor notes. 

However, GM told PCMag on Friday: “We have not confirmed any relationship with OpenAI or use of its specific AI models.” That said, GM views “digital software and services as a core market where we intend to lead within the transportation sector,” the company added. 

It’s still early days for AI-powered chatbots. However, ChatGPT is already starting to spread to mobile apps, software platforms and the Bing search engine, acting as a handy assistant that can answer complex questions, write essays and even suggest travel plans. So it’s clear OpenAI’s technology could take existing voice assistants to the next level, although the tech industry also concedes that AI-powered chatbots can make mistakes.

In the meantime, GM says it’s preparing to deploy its “Ultifi” software platform this year to launch a new era of “software-defined vehicles with digital experiences that can grow and evolve over time.”

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“This shift is not just about one single capability like the evolution of voice commands, but instead means that customers can expect their future vehicles to be far more capable and fresh overall when it comes to emerging technologies,” the company added. 

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