Report: Comcast Prepares to Launch Its Own Smart TVs

Comcast is reportedly preparing to launch its own smart TVs after teaming up with Chinese company Hisense to manufacture two models under the XClass TV brand.

As Protocol reports, the TVs will run a version of Comcast’s X1 operating system already used for the company’s set-top boxes. XClass TVs will be “available to anyone” regardless of whether they are a Comcast subscriber or not.

Comcast has been eyeing the smart TV market for some time and registered the “X Class TV’ trademark back in February. The trademark is still awaiting final approval from the United States Patent and Trademark Office [USPTO], though, which earlier this month requested clarification.

A public staging site describes in detail how to set up and use XClass TVs—as if they’re already on the market. Defined as “a smart TV that brings all your favorite apps, live channels, and on demand movies and shows together in one place,” the Hisense sets will come in 43- and 50-inch screen sizes, with UHD resolution and a voice remote. Users can stream content from live channels and popular apps like Netflix, Hulu, Prime Video, Disney+, Peacock, and more.

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It’s unclear exactly when XClass TVs will launch; Comcast did not immediately respond to PCMag’s request for comment. But, as Protocol notes, terms of an offer for one year of free Peacock premium access state that it’s available to anyone who bought an XClass TV set after Sept. 1. So the big reveal must be imminent.

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