Snapchat+ Paid Subscription Includes Exclusive, Experimental Content

Snap Inc. is testing a paid subscription plan that gives users early access to new and exclusive features.

First spotted by app researcher Alessandro Paluzzi(Opens in a new window), and confirmed in a statement to The Verge(Opens in a new window), Snapchat Plus offers access to exclusive perks like custom icons, the ability to pin conversations, and more. It will likely end up being called Snapchat+, but for now both Snapchat+ and Snapchat Plus are being used interchangeably.

“We’re doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters,” a company spokesperson said in a statement. “We’re excited about the potential to share exclusive, experimental, and pre-release features with our subscribers, and learn more about how we can best serve our community.”

Details are scant, but a screenshot shared by Paluzzi(Opens in a new window) tips membership prices for one month (€4.59/$4.83), six months (€24.99/$26.29), or 12 months (€45.99/$48.38). Costs are, of course, subject to change; it’s entirely possible these numbers are just placeholders during Snap’s trial.

Paluzzi also highlighted the ability to pin a friend as your “#1 BFF,” display a badge on your profile, and see how many friends rewatch your stories. There’s also a host of Snapchat icon options—from plain-colored backgrounds to country-supporting flags to neon ghost outlines.

Recommended by Our Editors

Snap is not alone in launching a paid subscription plan. A number of social networks and messaging platforms are adding new ways to generate revenue—particularly after Apple started allowing users turn off ad tracking on an app-by-app basis. The change went into effect last year with the rollout of iOS 14.5.

What’s New Now to get our top stories delivered to your inbox every morning.”,”first_published_at”:”2021-09-30T21:30:40.000000Z”,”published_at”:”2022-03-29T17:10:02.000000Z”,”last_published_at”:”2022-03-29T17:09:22.000000Z”,”created_at”:null,”updated_at”:”2022-03-29T17:10:02.000000Z”})” x-show=”showEmailSignUp()” class=”rounded bg-gray-lightest text-center md:px-32 md:py-8 p-4 mt-8 container-xs” readability=”30.769230769231″>

Get Our Best Stories!

Sign up for What’s New Now to get our top stories delivered to your inbox every morning.

This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.

Facebook Comments Box