Snap Inc. is testing a paid subscription plan that gives users early access to new and exclusive features.
First spotted by app researcher Alessandro Paluzzi(Opens in a new window), and confirmed in a statement to The Verge(Opens in a new window), Snapchat Plus offers access to exclusive perks like custom icons, the ability to pin conversations, and more. It will likely end up being called Snapchat+, but for now both Snapchat+ and Snapchat Plus are being used interchangeably.
“We’re doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters,” a company spokesperson said in a statement. “We’re excited about the potential to share exclusive, experimental, and pre-release features with our subscribers, and learn more about how we can best serve our community.”
Details are scant, but a screenshot shared by Paluzzi(Opens in a new window) tips membership prices for one month (€4.59/$4.83), six months (€24.99/$26.29), or 12 months (€45.99/$48.38). Costs are, of course, subject to change; it’s entirely possible these numbers are just placeholders during Snap’s trial.
Paluzzi also highlighted the ability to pin a friend as your “#1 BFF,” display a badge on your profile, and see how many friends rewatch your stories. There’s also a host of Snapchat icon options—from plain-colored backgrounds to country-supporting flags to neon ghost outlines.
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Snap is not alone in launching a paid subscription plan. A number of social networks and messaging platforms are adding new ways to generate revenue—particularly after Apple started allowing users turn off ad tracking on an app-by-app basis. The change went into effect last year with the rollout of iOS 14.5.
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