Ad-Supported Disney+ Tier Is Here for $7.99 Per Month

The ad-supported version of Disney+ is finally here. 

On Thursday, the Mickey Mouse company launched its new video streaming plan for US users, which costs $7.99 per month.

That’s not exactly a discount, considering the standard Disney+ plan used to be $7.99. But on the same day, Disney raised the price of the ad-free experience to $10.99 per month. 

(Credit: Disney+)

So if you’re looking to save money, the new Disney+ “Basic with Ads” is your best bet. It gives subscribers the same full catalog of TV shows and movies as the “Premium” ad-free Disney+ plan, but there are some restrictions. 

“Disney+ Basic subscribers will not have access to Premium features like Downloads or GroupWatch and SharePlay, as well as Dolby Atmos at launch,” the company says(Opens in a new window).

Subscribers can expect four minutes of ads per hour, usually with 15- to 30-second commercial breaks, according(Opens in a new window) to Variety. Disney has also partnered with more than 100 advertisers to support the ad-based streaming option. 

The company launches the new streaming offering when Disney posted(Opens in a new window) a $1.5 billion loss in Q3 related to its Disney+ business, which has to fund expensive production costs for its original content. The company is projecting Disney+ won’t achieve profitability until 2024, even though the streaming service currently has over 164 million subscribers.  

The ad-based Disney+ also arrives a month after Netflix launched its own ad-supported tier for $6.99 per month. But while Disney’s ad-based tier costs a little more, subscribers can simultaneously stream on up to four different devices and enjoy video quality up to 4K. Netflix Basic with ads restricts streaming to one device at a time and limits the video quality to 720p.