Apple has apparently scrapped plans to increase production of the iPhone 14 after projected demand predicted before release simply hasn’t materialized.
As Bloomberg reports(Opens in a new window), people familiar with the matter claim Apple was planning to increase iPhone 14 production by six million units in the second half of the year. In fact, some suppliers were expecting their orders from Apple to increase by as much as 7%.
Now it’s thought Apple is targeting production of 90 million phones, which would match last year’s production levels for the same period. However, it’s still thought some iPhone 14 production is being switched over to iPhone 14 Pro as those higher-end models are proving more popular.
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The lack of demand for the iPhone 14 seems to be linked to the current state of key markets where Apple sells its phones. Sales in China are down 11% compared to last year, and inflation is making consumers think twice before upgrading to a new smartphone. Add to that the ongoing supply chain constraints, which are not helped by China’s Zero-Covid policy, and it’s proving to be a very difficult time to sell expensive gadgets.
Hands On With the Apple iPhone 14 Pro LineupLike What You’re Reading?
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