Cannes Style ‘On Point’: A Stylist’s ‘Next-Level’ Playbook for the Croisette

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The Cannes Film Festival isn’t just a film showcase; it’s a global fashion stage where ‘Cannes Style’ takes center stage, and for real, it’s a whole different ballgame. Dressing a star like Halle Berry, especially as a juror who navigates a whirlwind of photocalls, premieres, and high-wattage dinners over nearly two weeks, is a ‘next-level’ challenge that demands unparalleled planning and execution. Maryam Malakpour, Berry’s stylist, had to hit the ground running with less than a month to prepare, crafting approximately 20 distinct looks to ensure her client was always absolutely ‘on point’ for every single moment on the Riviera.

Unlike the often condensed awards season, Cannes stretches out, requiring a relentless pace and an expansive wardrobe that has to adapt to diverse settings and vibes. Malakpour’s role wasn’t merely about picking pretty gowns; it involved a deep dive into the essence of South of France glamour, a style philosophy distinct from Hollywood’s more dramatic aesthetic. This intensive preparation includes anticipating every scenario, even curveballs like last-minute rule changes banning voluminous gowns, proving that flexibility is key when you’re working the Croisette.

The stylistic distinction between French Riviera chic and Tinseltown glamour is significant. Hollywood often leans into bold colors, sculpted silhouettes, and full glam makeup, projecting a more overt, dramatic presence. In contrast, Cannes embraces an ‘effortless’ sophistication, channeling icons like Jane Birkin and Brigitte Bardot with breezy fabrics, neutral tones, oversized sunglasses, and a ‘lowkey’ undone elegance. It’s about a ‘je ne sais quoi’ that prioritizes relaxed confidence, making slight imperfections actually add to the appeal rather than detract from it, which is straight up different from what we typically see on the red carpets back home.

Crafting looks for both scorching daylight events and glamorous evening affairs requires a dual strategy. Malakpour meticulously researched each venue to understand the lighting, setting, and tone, ensuring every outfit was developed in direct response to its context. What works for a sun-drenched daytime photocall at the Palais des Festivals is wildly different from a chic dinner along La Croisette. The goal was to achieve precision and simplicity, making sure nothing felt over-styled, maintaining that ‘dope’ effortless vibe even when under immense pressure and natural light.

Take, for instance, Halle Berry’s appearance at the Musée de la Castre luncheon: a mint green Gucci jacquard midi dress, tailored with a skinny belt, paired with nude slingback pumps, a burgundy shoulder bag, and a silk foulard tied to the strap. This ensemble perfectly encapsulated the desired effortless daytime elegance. It demonstrated how thoughtful curation of accessories and attention to silhouette can transform a simple dress into a ‘fire’ statement, embodying that sophisticated yet relaxed aesthetic essential for the Riviera.

One of Malakpour’s favorite looks for Berry was the Chanel Spring 2025 Haute Couture pantsuit, embroidered with delicate flowers, worn for ‘The Phoenician Scheme’ premiere. This choice was ‘sick’ because it was so unconventional, challenging the typical expectation of a sparkly, overtly sexy gown on the red carpet. It stood out as a breath of fresh Riviera air, showing that true ‘Cannes Style’ isn’t always about adhering to norms but about making a confident, artistic statement that feels true to the moment and the location.

For anyone heading to Cannes, Malakpour advises a focus on chic elegance with an artistic point of view, avoiding predictability with subtle twists. Think versatile pieces that easily transition from day to evening—tailored linen or silk suits, crisp white shirts with high-waisted trousers, or minimal yet perfect dresses like a classic slip dress. Labels like The Row, Loro Piana, and Jacquemus are ‘legit’ choices for capturing that understated power and Riviera twist, ensuring your wardrobe is ready for anything the festival throws your way.

Smart packing is crucial to avoid hauling a ton of clothes only to wear a fraction. Malakpour recommends lightweight hard cases, like Away luggage, and packing entire, pre-planned outfits together to avoid confusion and accidental repeat wears. This strategy ensures you’re prepared without going overboard, letting you enjoy the ‘dope’ experience without the stress of wardrobe woes. You want to focus on the films and the glamour, not on what to wear next.

Beyond clothing, essential accessories can make or break your ‘fit’. A variety of sunglasses—oversized black frames, sharp cat-eyes, or minimal gold-rimmed aviators from brands like Saint Laurent, Celine, or Linda Farrow—are a must-have. Crucially, comfortable yet elegant shoes, like stable mid-height or platform heels, chic flats, and sandals, are essential for navigating the long days and nights. Don’t sleep on adding a vintage clutch or throwing an oversized blazer over a gown; these touches can elevate any look and scream authentic Riviera cool.

Finally, packing a versatile, personal ‘go-to’ item, like a vintage black slip dress from Sabbia Rosa, can be a game-changer. It effortlessly transitions from daytime casual with sandals to an evening showstopper with heels and a satin blazer. And ‘for real’, always pack a lightweight trench coat; it’s a very European, practical choice that ensures you’re ready for any unpredictable weather, keeping your ‘Cannes Style’ intact no matter what. It’s all about being prepared and looking ‘fire’ without even trying too hard.

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Livia Dorne
Livia Dorne
Livia Dorne covers film, television, music, and pop culture with a keen editorial perspective. She delivers engaging commentary, reviews, and behind-the-scenes insights that keep readers connected to the entertainment world. Her style blends critique with storytelling.

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