The relaunch of Twitter Blue was scheduled for Nov. 29, but Elon Musk announced last night that the reintroduction of “Blue Verified” is being delayed.
Musk explained in a tweet(Opens in a new window) that the subscription will only relaunch when “there is high confidence of stopping impersonation.” There’s also a chance the subscription will end up being called something other than Twitter Blue because Musk mentioned that the service, “will probably use different color check for organizations than individuals.”
Twitter Blue originally relaunched as a $7.99 subscription on Nov. 5, but was quickly disabled on Nov. 11 due to how many verified impersonation accounts were appearing. We’ve been left wondering what other features will form part of the new Twitter Blue, but now we also have the prospect of multiple colors being used. Will individuals get blue checkmarks or organizations? And what other color will Twitter choose to use?
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Since Twitter Blue was taken down, quite a lot has happened in the weeks that followed. Many users have started looking for a new home and found Mastodon, hundreds of employees decided to quit rather than becoming “extremely hardcore,” and multiple high-profile banned users got their accounts reinstated, including Donald Trump. I doubt anybody could accurately predict what happens next.
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