From $0.29 to $10,000, iOS App Store Gets More Price Options

Get ready to see a bigger variety of price points on the iOS App Store. Apple today opened the door for developers to list their apps at up to 900 different price points, starting at just $0.29.  

The company is making the change after settling a class-action lawsuit from developers that claimed Apple was running an abusive monopoly with its app store. As part of the settlement, Cupertino agreed to increase the available price options “from fewer than 100 to more than 500.”

Apple is going to let iOS developers tap into the new prices, first for auto-renewable subscriptions, starting on Tuesday. The company will then open up the price options for “all other apps and in-app purchases in spring 2023.”

“Under the updated App Store pricing system, all developers will have the ability to select from 900 price points, which is nearly 10 times the number of price points previously available for most apps,” Apple added(Opens in a new window) in the announcement. “This includes 600 new price points to choose from, with an additional 100 higher price points available upon request.”

(Credit: Apple)

The change is good news for iOS developers looking for greater flexibility in pricing their products, which can include apps, as well as bundles and subscription services. Apple says a developer can price their app as high as $10,000, although the company must first sign off on listings that pricey.

Going forward, iOS apps will also be able to ditch pricing that ends at “.99.” Developers can instead price an app at “X.00,” “X.90” and “X.95.”

The other notable development is how Cupertino is going to permit developers to set the pricing on any of the 175 iOS storefronts for each individual country. “Coming in 2023, developers with paid apps and in-app purchases will be able to set local territory pricing, which will not be impacted by automatic price adjustments,” Apple added.