Samsung will not change the default search engine used on its smartphones from Google to Bing.
As the Wall Street Journal(Opens in a new window) reports, Samsung was carrying out an internal review to decide whether a switch to Bing for its “Internet” browsing app was warranted. People familiar with the situation state that the review has now been suspended and no such switch will be made in the foreseeable future.
As The New York Times(Opens in a new window) reported last month, Google discovering Samsung was considering switching to Bing caused “panic.” Not only is Samsung the world’s largest smartphone maker, but the contract it has with Google is thought to be worth $3 billion.
The sudden lure of Bing is due to its adoption of OpenAI’s artificial intelligence technology and access to ChatGPT. Bing became an AI-enhanced search engine while Google scrambled to catch up with its Bard chatbot and new Magi search engine.
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As to why Samsung decided against switching to Bing, it’s down to perception and relationships. Samsung is apparently concerned about how such a switch would be perceived, while at the same time not wanting to harm the relationship it has with Google which spans multiple areas of business. We must also remember that Samsung relies on Android for all its smartphones.
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