Comcast Xfinity customers’ free access to Peacock Premium streaming is coming to an end.
Less than two weeks after axing its gratis tier for new subscribers, the NBCUniversal-owned video streaming service confirmed plans to sunset no-charge access for existing users.
“We can confirm that complimentary Peacock Premium access will be ending on June 26, 2023,” the platform’s help team tweeted on Sunday(Opens in a new window). “And we have no additional information at this time.”
An internal support document leaked on Reddit(Opens in a new window), however, fills in some of the gaps. Starting today, customers can expect a message with their regular bill explaining the upcoming changes. In April, Xfinity subscribers will receive a discounted offer encouraging them to keep the service, and all the ’90s reboots, Real Housewives shenanigans, and original programming that comes with it.
Moving forward, new subscribers can pay the full $4.99 per month for Premium (ad-supported) access, or $9.99 a month to skip ads and download select titles offline.
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NBCUniversal CEO Jeff Shell said at a recent conference that making Peacock available to Comcast cable and broadband customers at no extra charge helped the streamer gain traction when it launched in 2020, Variety(Opens in a new window) reports. But all good things must come to an end, and the company needs to boost its earnings.
Spectrum also offers a free year of Peacock; that deal(Opens in a new window) appears to still be available.
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