Instagram Rolls Out Scheduled Posting

Instagram this week introduced a redesigned website for larger screens and the ability to schedule posts up to 75 days in advance.

Chief Adam Mosseri on Tuesday announced the updates(Opens in a new window), which he called “finally features”—”things that we really should have gotten to a long time ago.”

Creators can already schedule posts using Meta’s Business Suite and a connected account. But the convoluted process requires a separate mobile app or the patience to navigate numerous web pages. Now, the social network is rolling out content-scheduling tools directly in the app, where professional accounts across the globe can set photos, carousels, and videos to post up to 75 days in advance without leaving Instagram.

“You’ve been asking for it and we’ve listened,” Instagram says(Opens in a new window).

After loading but before sharing new content, navigate to Advanced settings at the bottom of the screen; tap “Schedule this post” to choose a time and date for it to go live, then return to the post flow and click “Schedule.” It’s not dissimilar to Twitter’s approach, which lets users prepare tweets up to 18 months in the future.

Instagram also teased Achievements, a new function currently in testing that celebrates “the effort creators are putting into their Reels.” The idea is that users unlock achievements related to specific actions like collaborating with others, making more interactive videos, using trending audio or effects, and making more than one Reel per week.

It’s unclear exactly what unlocking those feats means for individuals, or whether people earn badges or any mark of success they can show off to followers. Either way, they’ll be able to work toward Achievements using the redesigned website, which Mosseri unveiled on Tuesday.

“We know a lot of people use the web to multitask and we wanted to make sure Instagram was as great an experience as possible online,” he said. “So it is cleaner, faster, easier to use, and it’s designed now to take advantage of large-screen monitors, which have become more and more the norm.”

The new format moves menus and icons like Home, Search, Messages, and Notifications to a collapsible left side panel, leaving more space for looking at images and videos. Unfortunately, it doesn’t come with an iPad app, which Mosseri in February suggested(Opens in a new window) is “not big enough” to be a priority for development.

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