Unleashing the digital revolution, industry leaders are racing to forge lasting impressions, reshaping the interaction landscape between ardent fans and renowned brands. Among these pioneers, the renowned Parisian fashion powerhouse, Lacoste, elevates its digital innovation game, giving its emblematic digital crocodiles a vibrant new life in an enthralling gaming experience known as ‘The Mission’. As Lacoste embarks on this captivating journey, its digital revolution is set to take the world by storm.
The first season of The Mission, which will run from June 29 to Dec.2023, involves several chapters that will contain specific missions. By completing missions, users will receive points and rank higher in the leaderboards, increasing the rarity of their UNDW3 cards in the process. Better rarity brings better rewards, utility and asset value for players. Top performers will receive digital vouchers, while the highest-ranking player at the conclusion of the first season will get an all-expenses-paid Lacoste VIP experience in Paris.
Lacoste lovers embarked on a journey in Web3 when the fashion giant launched its unique digital asset collection named UNDW3 (pronounced “underwater”) in June 2022. UNDW3 was a collection of 11,212 Genesis Pass NFTs, nonfungible tokens that acted as digital “golden tickets,” bringing loyal fans closer to the iconic brand in Web3, the community-friendly next step in the evolution of the internet.
Digital innovation for Web3
Following the success of the UNDW3 collection, Lacoste now aims to lead the concept of dynamic NFTs in the fashion world by evolving genesis pass NFTs into UNDW3 Cards and unveiling a unique Web3 game experience. Starting on June 29, the UNDW3 community can venture into an interactive adventure in The Mission, where they tackle quests to unlock exclusive perks.
Lacoste UNDW3 dynamic NFTs give users access to participate in The Mission’s chapters. Source: Lacoste
Holders of the UNDW3 cards are granted access to The Mission website, which serves as Lacoste’s gateway to the Web3 universe. There, users can pick and embark on available quests that involve participating in the community through the UNDW3 social channels. Lacoste introduced a ranking system for the community to track the Web3 activities of each player.
Lacoste continues building on digital with dynamic NFTs
Commenting on innovating in Web3, Lacoste explained that pioneering the concept of dynamic NFTs within the fashion industry is a testament to the brand’s vision, adding:
“We firmly believe that the future of brand loyalty extends far beyond transactional interactions. The UNDW3 card celebrates a broader spectrum of brand engagement, encompassing creativity, conversation and gaming.”
As part of The Mission, players can participate in weekly raffles to win Lacoste rewards. Source: Lacoste
The fashion industry saw a fresh wave of innovation and development with the introduction of NFTs. Using digital assets to provide real-world benefits to holders, brands now have a chance to turn customers into members of their community. With the introduction of UNDW3 cards, the French fashion giant aims to lead the paradigm shift in brand experience and loyalty programs by awarding community members who participate in co-creation initiatives, gaming experiences and conversations around Lacoste.
Users can join The Mission by heading over to the official UNDW3 website and Discord.
Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you with all important information that we could obtain in this sponsored article, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor can this article be considered as investment advice.
Hits: 0
