Lyft Launches Cheaper ‘Pink’ Membership With Scaled-Back Features

Ride-hail service Lyft this week relaunched(Opens in a new window) its membership program with a lower price tag.

For $9.99 a month (or $99 annually), Lyft Pink subscribers get complimentary priority pickups; at least 5% off Lux, Preferred, and XL rides; and up to three free cancellations each month.

Basic membership also includes roadside assistance for your personal vehicle (free up to four times a year), gratis bikeshare and scooter unlocks, SIXT car rental upgrades, and food delivery savings via Grubhub+. Lyft tips an average savings of $29 per month on rides (excluding subscription cost) with Lyft Pink.

(Credit: Lyft)

“Our goal is to deliver outsized value to our riders through Lyft Pink, so we’ve reduced the pricing while also expanding the benefits offered to our members,” program head Anand Subbarayan said in a statement.

A higher-tier option, Lyft Pink All Access, includes all the basic benefits of Lyft Pink, plus unlimited 45-minute classic bike rides, discounted e-bike and scooter rates, and three guest passes per year, for $199 a year.

Gig employees can also get in on the action: Lyft’s rewards program for drivers now includes a free monthly Lyft Pink membership to top operators.

Lyft first tried its hand at a subscription service in 2018 with a $299-per-month All-Access plan. That was a bit pricey for most riders, however, so Lyft overhauled its membership plan in 2019 with the launch(Opens in a new window) of Lyft Pink, which offered 15% off all car rides, priority airport pickups, and more, for $19.99 per month.

The revamped Lyft Pink scales back those ride discounts. As Engadget points out(Opens in a new window), the update is Lyft’s answer to Uber One(Opens in a new window)—a $10-per-month subscription plan that offers free delivery on food orders and savings on rides, among other promotions and experiences.