- Over the last 100 years, Oreos have made Nabisco a legendary success.
When it comes to Nabisco and Keebler fun facts, the best is that cookies have a $30 billion worldwide revenue. That’s a LOT of cookies.
Over the last 100 years, Oreos have made Nabisco a legendary success.
Oreos are still the number one cookie in the world and the recipe has never failed the company.
The Oreo came out with lots of new flavors over the years including Oreo flavors like Carrot Cake, Java Chip and Lady Gaga, whatever that flavor even is.
In 1890, most Americans haven’t seen a cookie yet. Crackers are popular and affordable.
The Loose brothers imagined something more to their baking than bread and
biscuits.
The brothers made a proposal of conglomeration that the food industry had never seen. They went to Adolphus Green to oversee the merger of all the bakeries and make sure it was all legit. Green oversaw the signing of over 40 bakeries. The Loose brothers were running the American Biscuit Company which immediately became the biggest baking company in America.
Green’s theory was, “If you can’t beat ’em, eat ’em.” In other words, a new hostile takeover. This is the divide between Nabisco and Keebler, or soon to be.
The name was changed from National Biscuit Company to Nabisco and the company was successful right away. But the Loose brothers are sidelined by the guy they brought in.
Originally, crackers came in a barrel. But fun fact, bugs can get into
barrels if you leave food in the for too long. So, not a fun fact?
Green wanted to revolutionize products and came up with the in-er-seal. This was when the era of packaged goods began.
Nabisco became a national brand delivering fresh boxes of snacks from coast to coast.
But the Loose brothers form their own company, the Sunshine Biscuit Company. They are very progressive and think they can run a company better than Nabisco’s.
The Loose brothers started with a new recipe and created the cookie. The two took the popularity of chocolate and the inspiration of a sandwich, and the brothers hit it out of the park. In 1908, the sandwich cookies become the number one selling snack. The Hydrox had $12 million in profit.
The Oreo starts a war against the Hydrox, as they really are they exact same cookie. Nabisco’s sales were threatened by the Hydrox, so they created a recipe that can compete. They took inspiration from the Hydrox and in 1912, released the Oreo and with a lower price.
The Oreo was seen as a lesser copy of the Hydrox and grocers couldn’t sell them. The prices went lower.
Instead of focusing on the greatness of Hydrox, they call the Oreo a fraud and a lookalike. Meanwhile, Nabisco acted like Hydrox didn’t exist. By the mid 50s, Oreos outsold Hydrox. The original Sunshine cookie never again took over Nabisco’s Oreo.
Next on the scene was the chocolate chip cookie. Ruth Wakefield
developed a butter cookie recipe that she added cut up Nestle chocolate bars to and Toll House chocolate cookies were born.
Toll House cookies were a favorite at the restaurant for years but when Wakefield shared the recipe in a cookbook, this chocolate chip treat got a real boost.
The Toll House cookie recipe appeared on the Betty Crocker radio show in the late 30s. While a fictitious character, Betty Crocker was still an influence of her time. Toll House is still considered the countries favorite chocolate chip cookie.
Then came the dawn of premade cookie dough. This was a game changer in the household, making it so easy to bake sweet and warm, fresh cookies.
Nabisco needed a solution and their solution was Chips Ahoy. In 1963, it became the first packaged chocolate chip cookies sold in stores that were ready to eat.
Have you liked all these fun facts and the history of these companies? For Nabisco and Keebler Fun Facts; Where it all Began: Part Two, click the link.
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