Readers’ Choice and Business Choice Surveys: Methodology

We email survey invitations to PCMag.com community members—specifically, subscribers to our What’s New Now email newsletter. The surveys are built by editors using Alchemer, which also performs our data collection. Each person who completes a survey can choose to be entered into a drawing to win an Amazon.com gift card valued at $250.

Respondents are asked to rate products and services they actually use. We’ll ask several questions about a respondent’s overall satisfaction with a product or service and its reliability, and to rate specific features

Because the goal of the survey is to understand how manufacturers compare with one another and not how one respondent’s experience compares to another’s, the category averages are based on the average of each manufacturer’s rating, not the average of every respondent’s rating. In all cases, the overall ratings are not based on averages of other scores in the table; they are based on reader answers to the question, “Overall, how satisfied are you with your device?”

Scores are typically based on ratings on a scale of 0 to 10, where 10 is best.

A blank in a table indicates we don’t have enough survey data to give the company a score in that column. That is, we had fewer than 50 responses to that question for that manufacturer, which would not allow for statistically valid comparisons.

The Readers’ Choice and Business Choice Awards are based on a subjective determination by PCMag’s editors, taking into account all of the ratings for each manufacturer.

Recommended by Our Editors

Net Promoter Scores (NPS) are based on the concept introduced by Fred Reichheld in his 2006 bestseller The Ultimate Question: that no other question can better define the loyalty of a company’s customers than, “How likely is it that you would recommend this company to a friend or colleague?” This measure of brand loyalty is calculated by taking the percent of respondents who answered 9 or 10 (promoters) and subtracting the percent who answered 0 through 6 (detractors). For more on NPS, read “The Best Tech Brands.”


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