The USMNT is in Qatar for the 2022 World Cup. But that doesn’t mean they haven’t been feeling the love from over 7,000 miles away.
The US Soccer Federation bought ad space on billboards in the hometowns of each of its 26 players, featuring personalized letters from the beloved television soccer coach Ted Lasso, played by Emmy winner Jason Sudeikis.
Some of the letters are particularly corny, filled to the brim with Lasso’s famous (if only slightly weird) one-liners. Others offer rather subpar puns. All are written in classic Comic Sans font, the perfect embodiment of just who Lasso is as a character.
It was a nice touch, one that seems at least somewhat aimed at bolstering excitement ahead of Team USA’s World Cup run. Maybe it’ll even help sell some Apple TV+ subscriptions. Because capitalism…
MORE: All 26 players heading to Qatar for the USMNT
In all seriousness, though, it’s a cute gesture, one that the players and their families back home surely will enjoy. Now, we’ll just have to see if Lasso’s messages of encouragement translate to goals and success. Believe.
Ted Lasso World Cup billboards
Here are a few of the Ted Lasso billboards popping up in cities across the country.
Here are the signs for goalkeeper Matt Turner, striker Jordan Morris, right back DeAndre Yedlin and midfielder Luca de la Torre:
So there must be 21 more of these @TedLasso billboards for the @USMNT at the @FIFAWorldCup ?
Turner Morris LDLT Yedlin: pic.twitter.com/qwOYWgAfgU
— Dr. Bhaskar Ⓥ (Parody) (@xbhaskarx) November 13, 2022
This one’s for midfielder Cristian Roldan:
The Ted Lasso billboard is up for Cristian Roldan at El Rancho High School on the building across city hall. This is so awesome/surreal for all of those who attended/played futbol there man 🥲😭
Many of us had to take the Montebello 60 bus to & from school/practice right across pic.twitter.com/vMPcTSMZg4
— Brian (@brn_slippy) November 14, 2022
Center back Cameron Carter-Vickers got a chance to sit in the spotlight, as well:
.@TedLasso’s callin’ Baton Rouge ☎️
📸» r/ussoccer pic.twitter.com/VsHDqWN5li
— U.S. Men’s National Soccer Team (@USMNT) November 15, 2022
As did midfielder Brenden Aaronson, who saw his letter pasted on a barn:
Made in Medford. pic.twitter.com/3sLOPAhjZu
— U.S. Men’s National Soccer Team (@USMNT) November 16, 2022
Texas native Kellyn Acosta had his billboard planted in hometown Plano, just 18 miles away from Dallas:
Kellyn Acosta got a personalized @TedLasso billboard in his hometown of Plano, Texas ahead of the #FIFAWorldCup ✍️ pic.twitter.com/KRjzRnmBso
— 110 Football (@110football) November 15, 2022
Forward Jesus Ferreira and center back Tim Ream got acknowledged, as well:
Ferreira Ream: pic.twitter.com/acwwdYGUpB
— Dr. Bhaskar Ⓥ (Parody) (@xbhaskarx) November 14, 2022
Goalie Ethan Horvath made the cut, too:
World Cup is around the corner and @TedLasso sends his best wishes to Highlands Ranch’s own goalie Ethan Horvath @USMNT pic.twitter.com/Fwuq7pEbna
— Dave Althouse (@davealthouse) November 15, 2022
Defender Sergino Dest got a shout-out in Brooklyn
A note from @TedLasso in Brooklyn.🇺🇸
📸 » @Mike_Lazar pic.twitter.com/wYzSgmfnWh
— U.S. Men’s National Soccer Team (@USMNT) November 15, 2022
Even head coach Gregg Berhalter got in on the action!
Ted Lasso wrote a motivational message for each member of the U.S. Men’s National Team going to the World Cup. They’re posted on billboards in their hometown.
You can imagine which one is my favorite. pic.twitter.com/mIdipi8x3b
— Gregg Arst (@GreggArst) November 15, 2022
As did midfield general Weston McKennie:
Weston McKennie got a personalized @TedLasso billboard in his hometown of #LittleElm Texas ahead of the #FIFAWorldCup. Two other players from the area Jesus Ferreira and Kelly’s Acosta also have their own billboards. @NBCDFW pic.twitter.com/uUbHpOWARd
— Ames Meyer (@AmesChopper5) November 15, 2022
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