Twitter Delays Ad-Revenue Payouts for Blue Subscribers

Twitter Blue subscribers who are hoping to monetize their posts on the platform are finding that it might not be the money maker that they thought.

Late Friday, the company now known as X, announced on its support account that it won’t be able to make some of its account payouts on time. “The number of people signing up for ads revenue sharing has exceeded our expectations. We need a bit more time to review everything for the next payout and aim to get all accounts paid as soon as possible,” it said.

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Twitter owner Elon Musk also tweeted about the delay, promising “Major payouts coming soon!”

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Musk also noted in a separate tweet that to be eligible for ad revenue you need to be an “X Premium” subscriber, referencing the social network’s Blue program. He also noted that ad revenue from non-Blue subscribers would be kept by the company.

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In mid-July, Twitter sent its first payouts out to Blue subscribers. Many of the accounts that tweeted about their earnings happened to be accounts run by far-right influencers.

In order to participate in the program, users are required to not only be subscribed to “X Premium” as Musk calls it, but also have at least 500 followers and at least 15 million impressions on their posts over the past three months.

Many of those who tweeted about their initial payouts from the company reported making $10,000 or more off the ad revenue generated through replies to their tweets.