After three years, another hefty price hike has come to YouTube TV. On Thursday, the streaming service announced it was raising the monthly cost by $8.
That means consumers will have to pay $72.99 per month, up from $64.99. The price hike takes effect today for new customers. Meanwhile, existing subscribers can expect the higher cost to kick in starting on April 18th.
YouTube TV is signaling the price hike is due to broadcast partners jacking up fees as the service prepares to add NFL Sunday Ticket. “As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost,” the company said in a message to subscribers.
Unlike the regular and free Youtube service, YouTube TV gives you access to over 100 live TV channels from broadcast partners, including ABC, CBS, FOX and ESPN. The strong lineup has made YouTube TV an attractive option for consumers looking for a cable TV replacement. But the $8 price hike up may end up souring new and existing subscribers amid the persistent inflation facing the US economy. (In contrast, the Hulu + Live TV plus ESPN+ plan currently costs $69.99 per month.)
YouTube TV even conceded some consumers may be upset with the change. “We are committed to offering a premium way for you to stream TV, but understand this new price may not work for you,” the streaming service said(Opens in a new window) over Twitter. “We do hope YouTube TV continues to be your service of choice, but we want to give you the flexibility to cancel at any time.”
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The price hike is also arriving without adding any new features. But in some good news, YouTube TV is lowering the price for its “4K Plus(Opens in a new window)” add-on from $19.99 per month to $9.99 per month. So subscribers who already enrolled in the 4K Plus tier will end up saving $2 per month, even after the price hike.
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