Eager car shoppers may have another chance at nabbing the Ford F-150 Lightning EV. The all-electric pickup will be available to order for select reservation holders tomorrow as Ford announced(Opens in a new window) that it’s reopening order banks after closing them in April(Opens in a new window) due to high demand.
While that news may excite some, Ford has some bad news for those hoping to get a sub-$40K model. The price for the base model, the F-150 Lightning Pro, has jumped up by $7,000 from its original MSRP of $39,974 to $46,974, and these prices don’t include taxes or fees, such as delivery and destination fees or any charges from dealerships. This also raises the price above the MSRP of the Ford Mustang Mach-E.
While those who are getting their first opportunity to order will have to pay the new prices to land their new vehicles, Ford explains it will honor the original MSRP for anyone who’d previously had an invite to order but chose to extend their reservation to wait for a different specification (e.g. wanted to buy the XLT High trim but it wasn’t available at the time). The price also won’t be going up for anyone who’s already ordered their F-150 Lightning and is just waiting for it to arrive.
Customers may get a little bit more for their money though, as Ford has increased the EPA-estimated range of the Pro, XLT, and Lariat trims from their original 230 miles to 240 miles. This range increase applies to models built starting in Q3. As part of its Tow Technology Package, Ford is also introducing a Pro Trailer Hitch Assist feature, which will see the truck automatically manage steering, throttle, and braking to line up with a trailer.
Demand for the Ford F-150 Lightning has been high enough that Ford implemented some anti-scalping measure for the truck. It’s possible Ford won’t need to go through this reservation and order rigmarole forever, though, as it announced plans to nearly double F-150 Lightning production to 200,000 by 2023. So far, Ford has sold 4,400 units.
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Ford has beat Tesla’s Cybertruck out of the gate, at least. A sub-$40K price for that unique vehicle also appears to no longer be in the cards.
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